What bodyshops are expected to deliver is constantly growing. Good workmanship alone is no longer enough. The manager or owner of a bodyshop has to increasingly adopt management techniques and keep his eye as much on management processes as on new technologies. And that still isn’t all. Because anyone who wants success in the long term has to sustain a high profile in order to stand out from the competition. And this is only possible with a clearly defined marketing strategy and activities geared to chosen target groups.

In the long run, only those businesses that not only deliver high quality but also satisfy customer needs and effectively publicize their services will stay ahead. We at Standox are well aware of this and support you with information and tailor-made consultancy services in your efforts to attract new customers with efficient marketing and to keep existing customers coming back (see the article on page 10).