With effective marketing a bodyshop can improve its image, attract new customers and keep existing customers in the long term.
When they hear the term “marketing”, 70 per cent of business owners immediately think of advertising. In fact, advertising only amounts to 10 to 15 per cent of actual marketing activities. Marketing is an overall package made up of various different activities. Combined in the right way, they ensure that a business is strategically aligned with the market.
For effective marketing it is essential to analyse one’s own business carefully and set personal goals. Which customer groups do I currently attract? Who generates the most sales? Which target groups do I most want? And which services will best achieve this? For example, the measures you take to appeal to insurance companies will differ from those for private motorists.
The range of possible measures is large and extends from direct mailings, advertisements and telephone marketing through to flyers and press releases for the local daily paper. However, effective marketing starts with the eye-catching and high-publicity design of the workshop and its outward presentation.
Finding the right blend of measures is not easy. Experience shows that business owners rarely have the time to study business management topics in depth alongside their everyday work. This is why Standox has developed a support package designed to help businesses plan their marketing. This includes, for instance, a new Standothek brochure “Winning with marketing” explaining how to attract customers and keeping them coming back.
The Standothek publication “Winning with marketing” on attracting customers and getting them to come back shows how effective marketing works.
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