In its calendar Color Fantasies of 2010, Standox gives its interpretation of automotive colour fantasies. The pages of the calendar thus showcase cars from various epochs in such inspiring colours as Wildlife Green, Orient Red and Midnight Blue, and each picture tells its own story – be it with delight, lavishness or a hint of irony.
 The task for photographer Dirk Krüll involved visually interpreting the often poetic colour names so as to really bring out their original meaning. It took months to select the colours, find the locations and vehicles, and obtain the necessary permission. The result is masterly picture compositions that impressively underscore Standox’s colour competence. Not only the cars, including a Porsche 356 BT& Coupé of 1961 in slate grey, a Mercedes Cabrio R/C 107 280 SC of 1982 in Orient Red and a Lotus Turbo Esprit 2, 2L of 1987 in Midnight Blue, but also their owners and the local people in charge were integrated in the motifs. Ideas changed during shooting. “Take the December design with the castle and the Lotus Esprit in Midnight Blue, for instance. An owl swooping past, although it wasn’t planned, gave the picture its special charm,” explains Dirk Krüll. The set-up for each shot is unique, but at least the colours allow the experience to be repeated. For the calendar pages reveal not only the colours’ names, but – by means of the colour code – also where the colour can be found in the Standox Standowin colour search system. It can be retrieved at any time as a mixing formulation and mixed. The new calendar is also available in a desktop version on many national Standox websites in the national language as well as at www.standox.com/calendar for free downloading.
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